About
We built it for our own company first
Effix didn't start with a theory about efficiency. It started with a container business in Texas that we ran ourselves — and rebuilt from the inside, because the wasted hours were coming out of our own pocket. The systems we sell are the systems we ran on.
What we've built
Two systems, built to survive a real business
Not prototypes and not slideware. Both of these ran daily operations at the company we owned, where a bad build cost us money the same week.
-
An assistant that answers every inquiry
Messages and online inquiries used to sit until somebody had a free minute — which, on a busy day, meant the next morning. We built an AI assistant that reads every inbound inquiry, answers it immediately with real information about availability and pricing, and hands anything it shouldn't touch to a person with the full thread attached.
-
One system the whole operation runs on
Sales, orders, inventory and the paperwork around them lived in separate places, so the same information got keyed in three times and no single number was ever fully trusted. We replaced it with one system: orders and inventory in the same place, and forms generated straight from data that's already there instead of retyped.
Principals
Two people. Both of us built the systems above, and both of us work directly on your account — there is no one else to hand you to.
-
Tanner Makings
Co-founder. Tanner leads process analysis and systems design — mapping how work actually moves through a business and finding where the time and money leak out. He ran the container company these systems were built for, so the map starts from an operator's view of the work rather than a consultant's.
-
Clay Stark
Co-founder. Clay leads implementation and delivery — turning a redesigned process into something people actually use on a Tuesday, under pressure, without a manual. If it doesn't survive contact with the crew, it isn't finished.
How we think
-
Subtraction first
The cheapest step in any process is the one you delete. Automating a wasteful process only makes the waste run faster — so we look for what to remove before we add anything new.
-
Measure everything
Every engagement starts with a baseline and ends with a number: hours recovered, response time cut, cost per client reduced. We ran our own business this way, which is the only reason we can tell you what the numbers above were.
-
Built by the people who ran it
We've been the ones chasing the missing order and re-keying the same invoice. That's a different starting point than reading about it, and it shows up in what we choose to fix first.